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“Ghosts” Social Media Post & Thumbnail Design

Podiya YouTube Channel – “Ghosts” Social Media Post & Thumbnail Design

Client: Podiya (Deneth Kaveeshwara)

This project was a creative collaboration with Podiya, a popular Sri Lankan YouTuber known for his unique content style and captivating storytelling. The objective was to design a complete visual package — social media posts and YouTube thumbnails — to promote his themed content “Ghosts”.

The challenge was to merge the mysterious and eerie atmosphere of ghost stories with a bold, high-impact design style that grabs attention instantly in the fast-paced world of social media.

Project Goals

  • Create a cohesive visual identity for the “Ghosts” theme across YouTube and social platforms.

  • Design eye-catching thumbnails that increase click-through rates.

  • Develop social media posts that engage audiences and maintain brand consistency.

Creative Direction

We built the design around a dark cinematic color palette — deep blacks, smoky grays, and ghostly blues — complemented by bold, textured typography to convey mystery and suspense. The imagery featured high-contrast ghost silhouettes, fog effects, and glitch distortions to spark curiosity.

For thumbnails, we applied visual hierarchy techniques to highlight the title and Podiya’s brand while ensuring the imagery stood out even at small sizes. For social media posts, we created platform-optimized layouts designed for maximum engagement on Instagram, Facebook, and YouTube community posts.

Execution

  • YouTube Thumbnails: Designed to be visually powerful and instantly recognizable in the YouTube feed.

  • Social Media Posts: Modular and adaptable layouts for different formats and posting schedules.

  • Delivered high-resolution, ready-to-publish files for all platforms.

Impact

The launch of the new designs boosted the visibility and engagement of Podiya’s “Ghosts” content. The thumbnails drove more clicks and views, while the social posts created a buzz on his social platforms, attracting both existing followers and new audiences.



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